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Generative AI is transforming the way businesses plan campaigns, create content, and connect with their audiences. However, effective AI adoption in digital marketing requires more than simply generating text or visuals, it requires clear objectives, an understanding of the target audience, a consistent brand voice, and the ability to evaluate AI-generated content.
This practical programme introduces participants to Generative AI for digital marketing. Designed for beginners, marketing professionals, entrepreneurs, and business owners, the programme focuses on practical marketing applications without requiring programming or technical knowledge.
Participants will learn effective prompting techniques and apply AI to audience research, campaign planning, social media content, advertising copy, and email marketing. Through hands-on activities, they will develop content ideas, build content calendars, and adapt marketing messages for different platforms while maintaining brand consistency and reviewing outputs for accuracy and relevance.
By the end of the programme, participants will have developed a practical set of prompts, marketing content, and AI-assisted workflows that they can apply to their own businesses or marketing roles. They will be equipped to move from an initial campaign idea to usable marketing materials with greater confidence and efficiency.
Get a glimpse of the Hustle experience through the lens of our students.
( 01 )
Introduction to AI for Business Marketing
( 02 )
AI-Assisted Marketing Strategy & Campaign Planning
( 03 )
AI Copywriting & Marketing Content
( 04 )
AI Visual Content & Brand Consistency
( 05 )
AI-Assisted Marketing Video Creation
( 06 )
AI for Marketing Productivity & Workflow Automation
( 07 )
AI for Advertising & Campaign Analysis
( 08 )
Integrated Marketing Campaign Project
( 09 )
( 10 )
Step into our classes led by skilled creators and industry pioneers, passionate about the craft.
This is an HRD Corp Claimable Course. Registered employers can pay for it from their levy balance.
Tell us how many people and when. We'll send the quotation, trainer profile and course schedule your HR team needs to apply for the HRD Corp grant.
Who can claim:
Employers registered with HRD Corp whose levy payments are up to date, under the HRD Corp Claimable Courses (SBL-Khas) scheme.
Before the course:
Apply for the grant in e-TRiS before training starts. Approval has to be in place before the first day, so leave yourself a few days.
After the course:
We submit the course-fee claim to HRD Corp, and the approved fee is paid from your levy balance. Claims are filed within six months of the training.
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