Accelerating FMCG Campaigns with AI Video

Yeo's operates in the FMCG sector, where engaging product content helps brands connect with consumers and communicate product benefits across marketing channels.

The workshop focused on using Generative AI to accelerate marketing content creation and campaign workflows, with an emphasis on video.

Key objectives:

• Develop creative video concepts for product promotions and campaigns.
• Streamline the process from campaign ideas to draft video content.
• Explore AI-assisted visual storytelling for consumer audiences.
• Create content variations for different marketing needs.
• Maintain brand consistency when reviewing AI-generated materials.

The training approach connected Generative AI video creation with practical FMCG marketing applications, covering the journey from creative brief to content refinement. Key areas included:

• Campaign ideation: product-focused themes, hooks and storytelling angles.
• Script and storyboard preparation: turning marketing briefs into concise scripts and visual sequences.
• Visual prompting: describing scenes, settings, movement and style.
• Product storytelling: consumption occasions, lifestyle contexts and product benefits.
• Video refinement: selecting generated clips and planning sequence, pacing, captions and calls to action.
• Brand and quality review: checking product appearance, packaging details and messaging before publication.

The emphasis was on combining AI-assisted production with the team's creative direction and review.