AI Video Creation for Retail Marketing

TFP Retail engaged Hustle Malaysia to strengthen its creative capabilities through Generative AI video creation, with practical applications in marketing, branding and customer engagement.

The two-day programme, attended by eight participants, aimed to help the team explore AI-assisted video production and develop a more efficient approach to preparing engaging retail content.

Key objectives:

• Generate creative concepts for promotional videos and campaigns.
• Turn marketing ideas into structured scripts and visual storytelling plans.
• Use AI to explore visual styles and generate video content.
• Develop prompting skills for more relevant creative outputs.
• Build a repeatable workflow for content preparation and review.

The programme centred on practical AI video creation, supported by hands-on learning and individual access to Higgsfield. The learning approach focused on:

• Creative concept development: promotional themes, audience interests and campaign messages.
• Video planning: scripts, storyboards and scene sequences.
• Visual prompting: subjects, settings, styles and movement.
• AI video creation: exploring Higgsfield for generating creative video assets.
• Content refinement: reviewing generated material for visual quality, consistency and suitability.
• Marketing application: connecting video concepts with branding and customer engagement needs.

One-month Higgsfield subscriptions were arranged for all eight participants, providing access for practical learning and continued exploration after the programme.