AI Video Skills for Brand Storytelling

Gedung Penawar engaged Hustle Malaysia to strengthen its content creation capabilities through practical Generative AI training, with applications in marketing, branding and social media.

The programme aimed to help the team use AI to develop creative ideas, produce engaging video content and streamline content production workflows.

Key objectives:

• Generate creative concepts for marketing and social media campaigns.
• Translate ideas into structured scripts and visual storytelling plans.
• Explore AI-assisted visual and video creation.
• Maintain brand alignment across campaign content.
• Build confidence applying AI to everyday creative tasks.

Hustle Malaysia's hands-on training connected Generative AI with practical content creation needs, focusing on the process from initial idea to draft marketing assets. Key areas included:

• Creative concept development: campaign themes, audience-focused messages and content angles.
• AI-assisted copywriting: draft scripts, captions and promotional messages.
• Visual storytelling: organising ideas into clear sequences that communicate a campaign message.
• AI video creation: using prompts to guide the generation of video content.
• Content workflow planning: connecting ideation, drafting, visual creation and review into a repeatable process.
• Brand alignment: refining generated content for relevance, consistency and quality.

The emphasis was on practical application for marketing, branding and social media campaigns.