Integrating AI into Creative Production

Astro Holdings Berhad operates in the media and entertainment sector, where compelling visuals, engaging content and efficient creative workflows support audience communication and brand campaigns.

The customised programme aimed to help Astro's creative team apply AI within Adobe-based production workflows, from concept development to visual design, video and motion graphics.

The key objectives were to:

• Develop creative concepts and visual directions using AI.
• Generate and refine assets for campaign requirements.
• Adapt designs across different formats while maintaining brand consistency.
• Explore AI-assisted video and motion graphics production.
• Identify opportunities to reduce repetitive creative coordination tasks.

Hustle Malaysia's programme design connected AI-assisted creativity with practical production needs, placing emphasis on Adobe tools and supporting workflow automation.

Key areas included:

• Creative ideation and prompting: Translating briefs into concepts, moodboards and structured prompts.
• Visual asset development: Exploring Adobe Firefly, Photoshop and Illustrator for generating and refining campaign visuals.
• Design adaptation: Preparing variations for different layouts, formats and communication channels.
• Video and motion graphics: Developing scripts, storyboards and production approaches using Premiere Pro and After Effects.
• Workflow automation: Exploring n8n to support task triggers, file organisation and review routing.
• Creative production challenge: Bringing the learning together through a practical brief, supported by quality checks and feedback.

The emphasis was on helping the team integrate AI into familiar creative processes while retaining control over design quality and brand direction.